Primecity Investment PLC is a specialist real estate investment company focused on investing in and repositioning of Hotel properties. The hotel properties are located in key German locations which enjoy high tourism, business and exhibitions, such as Berlin, Munich, Hamburg, Frankfurt, Dresden, Düsseldorf, Mannheim and Leipzig.
PCI targets investments in under-performing assets which are located in touristic and commercially attractive locations .
PCI’s area of expertise and focus is in responding to the growing demand for hotels of 3 to 4 star categories.
PCI invests in attractive assets with significant turnaround potential in highly demanded tourist and corporate destinations.
Primecity aims to maintain a balanced investment strategy of long term holding of stable core rental income producing properties, together with identifying and realizing properties’ turnaround and value-add opportunities.
The Company will continue to pursue attractive properties for its portfolio, by investing mainly in core rental income producing properties with significant turnaround potential, while also identifying opportunities in relatively stable properties that require smaller capital investments and asset management action.
Franklin D. Roosevelt (1882-1945)